Kochi, Sept. 29: The 12th edition of Kerala Travel Mart (KTM) created a record in its history with the Asia’s biggest tourism sector event registering more than 75,000 business-to-business (B2B) meetings during its three days of proceedings, which concluded here today.
The biennial event had clocked around 55,000 B2B meetings in 2022.
According to KTM Society President Shri Jose Pradeep, KTM 2024 paved the way for tourism sector’s vital transformation through cutting-edge technologies like artificial intelligence (AI).
KTM Society Secretary Shri S Swaminathan informed that over 75,000 scheduled and unscheduled B2B meetings were held through the KTM software alone. The interactions were made possible by scanning a simple, user-friendly QR code.
As many as 2,000 domestic buyers from different states and about 800 foreign buyers from 75 countries converged at the event at the Sagara-Samudrika Convention Centre in Willingdon Island.
KTM 2024, which was inaugurated by Chief Minister Shri Pinarayi Vijayan, featured 347 stalls at a sprawling area of one-and-a-half lakh sq feet, adhering to strict green protocols.
Four seminar sessions on vital topics related to the tourism sector were also held on the sidelines of the event. It sought to position the state as a prime destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and wedding/honeymoon packages.
